On July 30, the launch ceremony for the second "Image Possibilities" Coproduction Plan (referred to as the "IP Plan") was held in Changsha, Hunan. The event featured exchanges and discussions among several Chinese and foreign documentary directors. Malcolm Clarke, the mentor for the first IP Plan, joined Du Zhanyuan, Director of the China International Publishing Group, as well as industry representatives such as Li Xiangdong, Deputy Convener of the Drama and Documentary Center at China Media Group, renowned directors from both China and abroad like Vikram Channa, and over 300 experts, media reporters, and professionals to kick off the second "IP Plan".

The launch ceremony also featured a "IP Plan Exhibition" showcasing over 20 co-produced works, including A Long Cherished Dream, through posters, videos, and other multimedia formats.

During the ceremony, Malcolm Clarke shared his experience in telling Chinese stories, using A Long Cherished Dream as an example. He explained that the inspiration for creating this work was to highlight the China’s poverty alleviation achievements, which hadn’t been realized in rural China for generations. "Suddenly, China liberated the minds of 100 million people, and also their stomachs. I believe this is something the world needs to know," Clarke said. He reflected on how, in the past, many people spent their lives worrying about how to feed their families, access clean water, and keep rain out of their homes. Today, their children no longer struggle to have enough to eat and can receive an education and go to university. Clarke emphasized that this has liberated over 100 million people, unleashing their creativity. By telling the stories of "ordinary but extraordinary people," he brought China’s achievements to a global audience.

After the ceremony, Clarke shared with reporters that one of the ways to build trust is to understand each other emotionally. He noted that documentary creators can use their work to help ease the tension felt by Western audiences, making them realize that Chinese people are not different from Europeans, Americans, or Africans—we all share common human emotions.

"We need to build trust. And interestingly, documentaries can be a way to achieve that," Clarke said.